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Carebox is born



But life got complicated when both parents got sick in 2008. I took a leave of absence from designing corporate events—and gifts—to return home and look after them. The long hours I spent in hospitals that year—cheering up my parents and trying to find special items that would make them feel better, like lavender-laced pillowcases for my mom and ginger candies for my dad—gave me the chance to reflect on my own life and how I might use my skills in a more personal way. 

That’s when I came up with the idea for creating CAREBOX. I had already grown my event company into a multimillion-dollar enterprise, so I knew how to start a company, but I didn't know anything about e-commerce. So, I started at the beginning by designing a logo, building a website and creating my first gift boxes. Next stop: Finding customers for these amazing gifts.

The day I launched my website was also the day I got my first client—a big one, from the corporate world, that wanted a huge order of my gifts for Christmas. That moment was as exciting as creating those Apple shirts in Hawaii. I was officially up and running.